3 Things To Do Before Starting Your Online Store
Knowing what you want to sell and how you’ll sell it (in the present and the future) will help you choose the perfect platform for your store.
Answer these questions to simplify the process:
Is it going to be a single product store? If yes, do you plan to sell multiple products in the future?
Do you want to sell digital products, physical products, or both?
Will you manufacture the product(s) yourself, buy wholesale, or dropship?
In the foreseeable future, will the store size be small to medium (< 100 products) or large (> 100 products)?
Got your answers? Now, go to step-2.
Side Note: This will also help you choose a proper domain name. For example, say you are currently planning to sell dog food; then, you’re likely to choose something like pupfoodxyz.com. However, if you’d pre-plan for the future and know there’s a chance of selling other supplies, then you’d prefer pupsuppliesxyz.com.
2. Decide on how you’ll make your store
The three common ways are:
- Using a website builder that supports ecommerce (Squarespace is the best)
- Using an ecommerce website builder (Shopify is the best)
- Using a CMS plugin (like WooCommerce)
For most small to mid-sized ecommerce stores, we recommend Squarespace for its beautiful templates, drag-and-drop builder, and ease of use.
On the other hand, Shopify is slightly complex but gives you advanced functionalities through the Shopify app store with 6300+ 3rd party apps (for example, Oberlo for dropshipping). Overall, it’s great for stores of all sizes.
As for WooCommerce, it’s less beginner-friendly than the other two, but a good choice if you want to have other content (like video or photo galleries) alongside ecommerce and are already familiar with WordPress.
3. Get the domain name for your store
Once you know the scope of your store, list down a few domain names in priority order. Then, search for the availability of each domain from top-to-bottom.
Register as soon as you find one available. Ideally, register from the ecommerce platform you choose — both Squarespace and Shopify’s plans include free domain registration.
Notice how the new definition doesn’t mention “online personal reflections” or “online journal.”
That’s because blogs have evolved from being a place for personal writings only friends/family read.
Nowadays, almost all business websites have a blog section, and they surely aren’t publishing “personal reflections.” Plus, the internet is filled with “niche blogs” by subject-matter experts — like Site Builder Report by people heavily invested in critiquing websites and website builders — and their end goals are also to attract traffic, drive revenue, etc.
Yes, many people still maintain a personal blog that fits the old definition. But today, most blogs aim to achieve business goals like improving search engine rankings to attract visitors, nurturing existing community, showcasing oneself/business as a subject authority to gain potential customers’ trust, conversions, etc.
References
- (1) https://research.checkpoint.com/2023/from-hidden-bee-to-rhadamanthys-the-evolution-of-custom-executable-formats/
- (2) https://research.checkpoint.com/2023/rhadamanthys-v0-5-0-a-deep-dive-into-the-stealers-components/
- (3) https://research.checkpoint.com/2024/massive-phishing-campaign-deploys-latest-rhadamanthys-version/
- (4) https://go.recordedfuture.com/hubfs/reports/mtp-2024-0926.pdf
- (5) https://outpost24.com/blog/lummac2-anti-sandbox-technique-trigonometry-human-detection/
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